In a previous post, we talked about the importance of Google rankings. In this post, we will go into more detail about the history of Google updates and how to use this information to rank your website. Knowing what goes on from the front end is easy. You can try out searches in Google’s search engines, use keywords to optimize your site, and other things. But understanding it from the backend (what goes on behind the scenes) with Google’s algorithms, is also essential.
There are some factors that Google takes into account when ranking sites. Some of the most significant ones are listed below:
- Site content quality
- Fresh content
All of these factors are important. But getting good at improving on all of these things at the same time can be quite a challenge. It’s like trying to solve all of the pieces of a puzzle at the same time while looking at the picture on the box. Many site owners throw up their hands in frustration when they think about staying ahead of all of the changes while trying to maintain their site quality and improving their rankings.
It’s been said that the only way to predict the future is to understand the past. Once you know the history of what has happened before, you will be more likely to figure out how to apply these facts to the present and obtain the benefits from this knowledge.
Why is it important to study the history of Google rankings? For one thing, it’s important to understand what Google has done in the past to update their algorithms and technology to be able to comply with their standards. Understanding how Google works is perhaps the single most important thing you need to know to be successful with your rankings.
Google started as a graduate project in which the goal was to create the perfect search box. This evolved into the best search engine the internet has ever seen. Though it has its problems, it is the search engine you need to rank with most to succeed online.
Understanding Google Updates to Improve Your SEO
Google’s updates go much further back than most web owners realize. The first update on record for Google dates back to the year 2000 when they created the Google toolbar. This presented the first organized technology tool that searchers could use to find what they wanted within the Google search box.
The first documented update followed in 2002 when Google created the systems and processes that would serve as their means of connecting the searcher with relevant content. This was known as the Google Dance.
In the year 2003, subsequent updates were launched, and Google started updating their requirements and algorithms much more frequently this year. Some of these changes were discovered by website owners inadvertently when they could no longer find their sites in Google’s search engines. That’s why the above link shared the information from Google in a Question/Answer format.
In 2004, some events affected how Google ranks sites including the fact that 19 million shares of Google were sold which raised the stock to $1.67 billion, increasing the market value to over $20 billion. How did this affect the algorithms, you may ask? For one thing, it affected the amount of pressure Google felt to keep up with Microsoft and other competitors to stay on top of the game. There was more public interest in the company since its shares had almost doubled in just a few months, causing Google to be more conscious of the way they did things.
More recent updates involved the Panda update of 2015 and the 2016 and 2017 updates that update the algorithms to put more emphasis on mobile-friendly content. Read more about these updates on The Hoth site.
Using Google Updates to Help Your SEO
These Google updates are all important when you realize that they represent the evolution of Google and how it came to be what it is now. The gradual changes that have occurred within Google’s system of technology and search have shaped the status quo of current search, especially using Google.
It is also important to note that Google is the #1 search engine. People use the Google search bar and voice-activated search on mobile devices more than any other search tool. Apple iPhone and iPad users often use the alternative known as Siri. But this is still only a fraction of the total audience when compared to the audience that Google reigns in on a daily basis. Since it is available on both desktop and mobile devices, Google has the market cornered when it comes to search.
For the website owner, understanding the Google search algorithm updates is important so that you can keep your SEO and rankings high.
Examples of SEO Marketing that Matches the Algorithms
The only way to know for sure that your site is catching up to the latest algorithm updates and changes they make within their system is to try it. Keeping up with the updates by reading about it is a good thing to do. But you should also look at examples on Google’s site as well as watching your Google Analytics dashboard to see how your pages are doing.
Finally, bookmark the Google mobile-friendliness testing site. This will allow you to know that your site is up-to-date with Google’s changes.
Complications/Cons of the DIY Method for SEO
The website owner and business owner is an independent thinker. That’s a good thing. It’s important to control as much as you can when it comes to your website and your business. However, trying to keep up with so many changes in the algorithms and standards can be time-consuming, as well as frustrating.
Unless you study how SEO works and learn to apply the standards to your website content, it is difficult to monitor the results you are getting most productively. But knowing SEO techniques is not enough. You also have to keep up with the coming changes that Google puts out as soon as they do it. Otherwise, your ranking could suffer.
Advantages of Outsourcing your SEO to The Hoth
So we’ve established the importance of understanding SEO and using it for your websites. The problem is finding the time to research and understand the Google algorithm changes as it relates to SEO.
If you are looking for a viable alternative to doing it yourself, you can check out the SEO ranking services offered by The Hoth. They specialize in creating top-quality content for your sites and blogs. They apply all of the latest Google algorithm changes, and they even have a page on their site dedicated to the latest Google changes. (See link earlier in article).
By hiring The Hoth to look into your SEO content, you’ll have a team of professional writers who know how to apply both SEO and high-quality content. Also, they also focus on offering some ranking tools and specialized services that will help keep your site Google-friendly, mobile-friendly, and searcher-friendly.
Below is a list of services offered by The Hoth that will help with your SEO and ranking:
- Website Analysis– Their website analysis tool and service allows you to have access to the Panguin Tool. Also, they can offer advice on how you can maximize your site to fit the changes created by the latest changes in Google’s algorithm updates.
- SERP Fluctuation Analysis– SERP stands for “search engine results page,” and this encompasses all of the things required to stand out in the search results for site owners to be successful in the Google rankings. Having The Hoth help you with this will also give you access to four significant tools to help you with this.
- Major Update Guides– We have already shared a couple of links regarding Google’s updates and the history of their algorithm changes. But you can access many other tools including the latest Penguin and Panda updates and others when you solicit their help.
Why The Hoth Services?
We’ve talked about the importance of increasing your SEO on your site. There is much more to this process than we can go into in this article. But it is important to understand it to be successful.
When you outsource this task to a professional SEO team like The Hoth, you won’t have to worry about figuring out this process yourself.
Check out the information on Google updates on The Hoth’s site and then contact them for more information about what they can do to help you with your site content. It may just be the smartest decision you ever made for your business.